Founded by Mukti
MUKTI ORGANICS ETHOS
Mukti Organics' brand ethos is deeply rooted in creating natural, organic, and toxin-free skincare products, using only the highest quality, sustainably sourced ingredients. They produce their award-winning formulations in-house, in small batches, allowing for greater control over quality and to prioritise their sustainability efforts. By combining organic ingredients with scientific innovation,
Mukti Organics strives to create effective skincare solutions while maintaining a strong focus on environmental responsibility. This approach has positioned them as pioneers in the green beauty movement in Australia, offering consumers a way to care for their skin without compromising on sustainability or product efficacy.
BRAND ORIGINS
Mukti Organics was created by namesake founder Mukti in 2000, after she identified a gap in the market for organic products that are both results-driven and backed by science. At the time, skincare brands were firmly defined by the category they sat in; meaning they were either ‘natural’ but did not have the efficacy of cosmeceuticals, or they were ‘cosmeceuticals’ but laden with toxic chemicals.
As a skin therapist with a background in complementary medicine, Mukti was looking for an Australian brand that she could recommend to her clients that blended the benefits of both categories – kind to the skin and the planet, and scientifically formulated to create visible changes to the skin’s appearance. This, along with her ever-growing curiosity into the world of clean beauty, led her to recognise that there were very limited (if any) options available in the Australian market that were truly clean. For Mukti, creating her own range was the natural next step.
WHAT MAKES YOU GREEN
Mukti Organics embodies green values through its commitment to natural, organic, and toxin-free skincare products. The brand's ethos centres on reconnecting people with nature while prioritising sustainability.
Mukti Organics holds several certifications, including certified organic, vegan, and cruelty-free. They focus on using high-quality, sustainably sourced ingredients and implement eco-friendly practices throughout their manufacturing process. The company produces its formulations in-house, in small batches, to ensure quality control and minimise environmental impact. Mukti Organics also emphasises transparency, ingredient integrity, and ethical sourcing, positioning itself as a leader in the green beauty movement in Australia.
THE MUKTI ORGANICS MAGIC
Mukti Organics magic lies in its ability to fuse nature with science. The brand has a range of best-selling and hero products, but a recent gamechanger is their new Vital A Elixir. Dubbed, the ‘Retinal without Rules’, Vital A is an ‘A you can wear all day’, an upgraded anti-ageing Vitamin A serum and one of the first Australian COSMOS certified organic, 100% botanical-based Retinal (not retinol) that is clinically proven to work 11x faster than standard retinols*. Unlike regular Vitamin A's, you can use this serum at any time of the day without the risk of irritation and is even safe for use during pregnancy.
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