Founded by Anna Mitsios
THE EDIBLE BEAUTY ETHOS
Launched in 2014, Edible Beauty Australia is a naturopathically formulated range targeting both the inside and outside, for pure, active skincare and wellness that is organic, truly sustainable and 100% PETA certified vegan and cruelty-free. Our mission is to empower customers to transform the health of their skin and bodies with pure, high efficacious formulas backed by clinical studies.
BRAND ORIGINS
Edible Beauty Australia is founded by naturopath Anna Mitsios. Edible Beauty was created whilst she was working as a naturopath at a fertility clinic in Sydney. There, she recognised a significant need: safe, clean skincare products that were suitable for pregnant women.
Frustrated by the limited options available, Anna decided to create her own range. Her goal was straightforward—to offer natural, vegan, and sustainable skincare solutions that were not only effective but also safe for everyone, especially during pregnancy. This led to the birth of Edible Beauty, a brand driven by the mission to provide holistic skincare and simultaneously transform women’s health and vitality.
WHAT MAKES YOU GREEN
Edible Beauty is steadfast in its commitment to the environment and individual health. We adhere strictly to our promise of offering products that are free from harmful chemicals, using recyclable packaging and supporting environmental initiatives. As a Certified Australian Toxin-Free and PETA Certified Vegan brand, we uphold the highest standards of cruelty-free and environmentally friendly production, reflecting our core values of sustainability and responsibility.
THE EDIBLE BEAUTY MAGIC
Our natural beauty formulas have been created to nourish the skin and deliver therapeutic results. Our core system involves four steps: Cleansing Milk, Toner Mist, Goddess Serum and Hydrating Lotion. Our customers love how simple it is and how quickly they can achieve visible results. It’s really remarkable.
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