Welcome To The Green Edit
Are you a clean beauty or wellness brand
looking for promotional support?
Advertising Packages
We are a platform dedicated to celebrating and promoting the best clean sustainable, ethical and cruelty-free beauty and lifestyle brands and connecting them with top tier media, influencers, international and Australian retailers and engaged conscious consumers to provide promotional and distribution opportunities.
​
We do this through four main channels:
The Green Edit
In Person Events
The Green Edit
Podcast
Best Of
The Green Edit Awards
Advertising Packages
MULTI-PLATFORM MEDIA
Increase brand awareness and reach key media, retailers, influencers and conscious consumers looking out for the best of the best in green beauty and wellness.
We provide a range of bespoke services and opportunities for ethical brand founders and their products to be promoted across our website, podcast, curated store, dedicated brand Edms, product reviews and social channels.
​
Our packages include advertising opportunities for brands looking to grow brand awareness and connect with our audience of mindful consumers who love to support ethical beauty and wellness brands. Ideal for new brands looking to launch, new product launches from established brands and international brands looking to launch in Australia.
The Green Beauty Directory listing begins with a dedicated page sharing your brand story, insights into your ethical and sustainable practices. Readers can access your brand website, Instagram and contact you instantly from your listing.
Read more about our June promotional package below or connect with us so that we can create a bespoke package tailored specifically for your advertising requirements.
October Advertising Package
- special offer
$550 inc gst
Increase brand awareness and connect with our niche audience of mindful consumers who love to support ethical beauty and wellness brands.
6 Month Membership To The Green Edit Includes:
​
-
Listing In The Green Edit Beauty Directory - includes a dedicated page featuring your brand information, brand image, link to website, email contact button, share your brand ethos, values and list of certifications. View here.
-
Loved By The Green Edit Stamp Logo Usage - 6 months
-
Instagram Grid + Story Post
-
Product Feature In Journal x 1 + Consumer EDM x 1
-
The Green Edit Online Store 1 x Product Feature - 3 months
Podcast Opportunities
The Green Edit Podcast is Australia’s leading editorial authority in the clean beauty space. Hosted by The Green Edit founder and Organic Makeup Artist Cathy Tolpigin, this green beauty podcast functions as a unique platform for brands to tell their story, share insights into their ethical and sustainable products and practices, share their personal beauty routine, highlight hero products within their range and announce new product launches and brand news.
Reach previously untapped consumers through advertising, sponsorship, interview opportunities and our EDM.
Our Audience
The Green Edit audience is a modern, educated woman with a vested interest in health, wellness and responsible luxury. While she’s always loved beauty and wellness, her focus has shifted in recent years to explore cleaner and more sustainable alternatives. She cares deeply about the products she uses, the ingredients in each formulation and the ethics that contextualise a brand.
She’s become mindful of sustainability, and the potential environmental impact of her beauty routine, too. She has an emotional connection to her beauty routine and is just as interested in who is behind the products she uses, as much as what’s in them. She also enjoys spending time on her skin and practicing self-care despite her busy, multi-faceted life.
​
Our community is niche and deep, these women attend our in person events, visit The Green Edit digital media site to read about and shop our product recommendations, they listen to The Green Edit Podcast, vote for their favourite beauty and wellness products in The Best Of The Green Edit awards, support our charity initiatives and have purchased our curated green beauty boxes.
The Green Edit is their go-to destination for all things clean beauty and wellness. Our average monthly site sessions are 1,556, The Green Beauty Directory monthly sessions are 139 and our EDM’s are received by 1588 people.
Cathy Tolpigin
Founder and Curator
Our Story
Cathy Tolpigin is an organic makeup artist, founder and curator of The Green Edit, an innovative digital platform and event series that promotes the best in clean beauty and lifestyle brands.
As a professional makeup artist who only uses clean, ethical products on both herself and clients, Cathy is passionate about making green beauty mainstream. She aims to inspire and educate without green washing, helping The Green Edit community to navigate the space with transparency.
Over the years, Cathy has researched, tried and tested hundreds of beauty and lifestyle products to find the best high performance, ethical and clean options on the market. The best of the best is what earns a place on The Green Edit.
When it comes to her personal beauty routine, Cathy seeks the whole package: truly natural products that contain organic and botanical ingredients. They must be high performance, innovative, beautifully packaged and luxurious, all without compromising on the important aspects of sustainability, health and ethics.
Her views are informed by her career, as well as countless conversations with beauty formulators, developers and holistic health professionals. Combined this with personal research and her own health journey, Cathy is well-versed in the ambiguity of clean beauty, and strives to make the space more accessible for everyone. To read more about Cathy’s definition of clean beauty, see the The Green Edit stamp criteria.
Our Values
Loved by the Green Edit Stamp
The Loved By The Green Edit stamp is our highest clean beauty accolade - the gold standard - and champions brands and founders that have put in the work. All brands that carry this stamp undergo an internal application and vetting process to ensure the highest standards when it comes to formulation, sustainability and social responsibility.
Loved By The Green Edit brands are listed in our Green Beauty Directory, and will have unlimited opportunity to participate in all aspects of our platform, including events, the Best of the "Best Of Green Edit" award, the online store, our journal, The Green Edit Trial Team offering, and much more.
Recognised By The Green Edit Stamp
In addition to the Loved By The Green Edit stamp, we have our Recognised By The Green Edit stamp. This opportunity exists to shine a light on brands who are raising the bar and are committed to bettering their product offering and business practice. We recognise that change doesn’t happen overnight, but we still want to champion those making progress.
All brands that display this stamp also undergo an internal application and vetting process, and will be listed in our Green Beauty Directory and featured regularly in our editorial journal.
​
Brand Founder Testimonials
Anna Mitsios
Edible Beauty Australia
​Cathy you have done it once again, what an incredible event! I had such a fantastic time connecting with customers, press and like-minded brands. It is hard to find ways to connect with customers and brands in a meaningful way and has become even hard post-COVID. Cathy has created the perfect forum to meet and network all whilst having a wonderful time. There is no event like The Green Edit!
The event was exceptionally well organised, customers were all interested in our offering and the venue was superb. Well done Cathy!
Janet Hayward
Ipsum Skin
A really successful event for Ipsum! The floorplan for exhibitors was great - allowed consumers and media/retailers to flow through the tables easily and to find brands easily. There was a really great number of consumers and media/retailer visitors too who were receptive to hearing about and trialling products. I was able to talk to both groups about Ipsum and the consumers were ready to buy products - I made good sales at the event.
From the beginning, the organisation of the event was faultless - I knew exactly what to do in the run-up to the event and at the event itself. When I arrived, the table and tablecloth, plus stand cards, were already in place - all I had to do was to ensure I presented the products in the best, most attractive way.
There was plenty of food and drinks supplied to keep us going throughout the day. The presentations ran for just the right amount of time to engage the guests and to increase the sense of expectation and excitement. Overall, a really great atmosphere and wonderful community spirit!
Nedahl Stelio
Recreation Beauty
The Green Edit was a fabulous event, beautifully put together and had our target customers there which was great. It was amazing to meet other brand owners, I really loved the opportunity. Also loved chatting to our customers and really get down to what they're after from our products.
Natalie McGrath
Glowso
The Green Edit was a magic opportunity to connect with other like minded founders for support, share experiences, challenges and wisdom.
It was an amazing experience to share our journey, what makes GLOWSO exceptional and innovative and our exciting plans for the future. Also a wonderful opportunity to gather vital information from the types of questions people were asking and their feedback. Im looking forward to coming back next year.
Michelle Wang
Arithmos Skin
The Green Edit is a very well planned event where it created a platform to celebrate the best clean beauty in Australia but also had the opportunity to network and met the founders from other brands. It was very lovely to connect with some of the influencers, media and customers. Some of them I knew previously but it was very nice to meet them face to face, and of course met few new ones.
Andrea O'Shea
Shenko Organics
I loved The Green Edit event, having the opportunity to connect with other aligned brands alongside showcasing my product in a beautifully curated and value driven event. The Green Edit sticks by its standards and what they stand for. This is really attractive in a market that is so confusing for consumers. I have exhibited both years and loved it.
I really enjoyed the day, it was great to connect with so many lovely clients as well as the media as well. I felt it was promoted very well and the offering on the day was great.
​
​
Featured Brands
A little more about our services and how we support green beauty and lifestyle brands…
The Green Edit Event
Thursday 10th of March 2022
The Green Edit Event was held in Sydney at Terrace On The Domain in the Royal Botanic Gardens, We welcomed:
100+ Key Media and Influencer Guests
20+ Buyers
230 Mindful Consumers
38 Clean Beauty and Lifestyle Brands
At our 2022 Event, exhibitors had the opportunity to meet and connect with key media, influencers, retailers and mindful and engaged consumers to build brand and product awareness.
Guests have the opportunity to meet brand founders, experience and shop natural, sustainable, ethical and cruelty free products from trusted brands - our event guests are now part of The Green Edit loyal community.
Our Event provided the perfect platform to educate and inspire our community to make the switch to green beauty through beautiful experiences, look and learn skincare, makeup and hair demonstrations and captivating panel discussions featuring inspiring brand founders.
​
​
The Green Edit Event March 2020
Founder Panel - The Green Edit Media Event March 2022
Best Of The Green Edit Awards 2022
The Best Of The Green Edit Award winners were announced at The Green Edit PR event in Sydney, March 10, in front of media, influencers and retailers.
This is a prestigious Award with a panel of International and Australian green beauty authorities including beauty retailers such as The Detox Market USA, Beauty Heroes USA, Nourished Netherlands and Australian retailers including Active Skin and Clean Beauty Market.
​
Cathy Tolpigin
The Green Edit
Organic Makeup Artist
.png)
Emily Algar
Beauty Editor
Byrdie, Grazia, The Green Edit
The Detox Market
Buying Team
USA
Erin Hawken
Nourished
Netherlands
Jeannie Jarnot
Beauty Heroes
USA
Cathy Tolpigin
Beauty Editor
Makeup Artist NYC
Laura Burns
Erin Norden
Clean Beauty Market
Australia
Yvette Wyeth
Active Skin
Australia
Learn more about The Green Edit 2020 event...
Organic Makeup Artist & Hairstylist
Makeup and hair styling services for advertising, corporate, promotional or fashion stills or video shoots to bring your beauty and wellness brand to life.
We offer a broad range of makeup services catering to clients in Sydney and surrounding areas. Having worked on set for many years at Channel 9, Channel 10 and Channel 7 and on many TVC shoots we have experience creating various looks on all skin tones and skin types to have our clients looking their very best and camera ready.
Our professional makeup kit contains high performance, long wearing natural and ethical hair and beauty products.
Shoot Production
& Art Direction
We bring your green beauty and lifestyle brand to life by creating bespoke images and video content to capture and communicate the essence of your brand.
​
We produce and create original stills and video content and organise all aspects from concept, mood board, location, models, talent, photographer, videographer, styling, makeup, hairstyling and creative direction. We work with you to create on brand and engaging stills and video content to promote your products or services.
Curated Store
The Green Edit is a well-respected authority on green, clean beauty. We have curated our selection of top-performing products in our online Curated Store.
Showcase your hero products in consultation in our Curated Store. We welcome submissions to participate in the Curated Store from all brands that align with the values of The Green Edit.
Best Of The Green Edit
Award
Members of The Green Edit are invited to enter their hero products for a chance to win the best of The Green Edit award.
Entries will be tried and tested by our team of beauty experts at The Green Edit and the top 5 finalists in each category will be sent to Australian and International buyers for second round judging.
​
The Green Edit Trial Team
We help you to make powerful advertising claims for your brand.
The Green Edit audience are true lovers and devotees of all things green beauty and wellness.
Our Trial Team has been created to provide green beauty brand founders with valuable feedback about their beauty and wellness products, including new launches as well as honest reviews to add to their website which will help guide our conscious community to make mindful and considered purchases.
We will cover all elements relating to the trial, including the creation of a bespoke questionnaire, shipping costs to trial team members and production of graphic tiles for release to each brand to use on social media.
Feature In Our Journal
Our journal is a dedicated resource for the conscious consumer on everything green beauty, wellbeing and lifestyle. All content is written for SEO, features on the homepage for one week and receives social media support. Get in touch to discuss upcoming editorial opportunities including video reviews, tutorials, product highlights and bespoke content for your brand.
Content Creation
We create bespoke content for green beauty brands in need of copywriting and editorial content.
Our beauty editors have an extensive background in creating both editorial and marketing content for brands across digital and print titles such as Byrdie, SMH, Grazia Magazine, Adore Beauty, Vogue and Being Magazine. With a special interest in green and sustainable beauty our copywriters create engaging content across the beauty, health and wellness categories.
Loved By The
Green Edit Stamp
The Loved By The Green Edit stamp is a tool we use to champion beauty and lifestyle brands that meet the highest standard in clean beauty, from ingredients to packaging and environmental impact. All brands featured in our online store and at our event series carry this stamp.
Recognised By The
Green Edit Stamp
The Recongnised By The Green Edit stamp is a tool we use to champion beauty and lifestyle brands that are working towards better standards when it comes to ingredients, sustainability and social responsibility.
Best Of The
Green Edit Award
Our judging panel of influential Australian and International beauty retailers and experts test and try entries to determine the winners of the awards. Award winners announced at our media event.